Nancy Hytone Leb has been working with cultural organizations throughout California and nationwide for 20 years. She started Hytone Arts Management in 2004 and works with a diverse array of arts organizations to provide guidance on marketing/branding, development, organizational leadership and strategic planning. With a focus on small to medium sized non-profits, Nancy is known for providing strategic insight and a collaborative, thoughtful process for each project and every client.
A skilled facilitator and teacher, Nancy presents workshops for multiple organizations including Americans for the Arts/National Arts Marketing Project, the LA County Arts Commission and Theatre Bay Area and was a Visiting Instructor at UCLA’s Department of World Arts Culture/Dance in 2016 and 2017. A leader in her local community, Nancy was elected to the Board of Trustees of Fulcrum Arts (formerly Pasadena Arts Council) in 2009, joined the Executive Committee in 2013 and named President in 2016.
Nancy served as editor/content developer for the 2nd edition of the Center for Cultural Innovation’s publication, Business of Art: An Artist’s Guide to Profitable Self-Employment. She authored the book’s marketing chapter in the original edition and the 2nd edition.
Prior to her arts management career, Nancy held senior account management positions at three of the West Coast’s largest advertising agencies working on a variety of national brands. She received a Graduate Certificate in Arts Administration from Golden Gate University and her B.A. from Iowa State University
- Marketing Planning
- Audience Engagement
- Social Media and Content Creation
- Campaign Development, Management and Execution
- Corporate Sponsorship Design
- Meeting Facilitation
- Strategic Planning
- Grant Writing and Research
- Board Development
- Program and Workshop Development