Nancy Hytone Leb

Nancy Hytone Leb

Nancy discovered the field of Arts Administration in 1998 and gleefully left the ad agency world behind. She started Hytone Arts Management in 2004 and now works with a with a diverse array of arts organizations throughout California and the U.S. In addition to providing marketing, development and management guidance to arts organizations, Nancy creates and presents workshops and classes on marketing concerns for both artists and arts organizations including the Center for Cultural Innovation, LA County Arts Commission, and Americans For The Arts/ National Arts Marketing Project. In 2016, Nancy joined the faculty of the UCLA Dance Department.

Nancy was also the Director of Training for the Center for Cultural Innovation (CCI) from 2006-mid 2013 and served as editor/content developer for the all-new 2nd edition of CCI’s ground-breaking publication, Business of Art: An Artist’s Guide to Profitable Self-Employment which was published in January 2012. She authored the book’s marketing chapters in both the original edition (published in 2008) and the new version. In 2009, she was elected to the Board of Trustees for the Pasadena Arts Council. She joined the Executive Committee in 2013 and named President in 2016.

She started her non-profit career as a consultant for the San Francisco Business Volunteers for the Arts program. From 1998- 2004, Nancy was the Director of Marketing and Development for Playhouse West in Walnut Creek, CA. Previously, Nancy held senior account management positions at three of the West Coast's largest advertising agencies working on national brands such as Toyota, Saturn, Honda, Land’s End, Leap Frog Toys, Disney Channel, and California Pizza Kitchen. Nancy received a graduate certificate in Arts Administration from Golden Gate University and her B.A. from Iowa State University.

  • Marketing Planning
  • Audience Engagement
  • Branding
  • Social Media and Content Creation
  • Campaign Development, Management and Execution
  • Corporate Sponsorship Design
  • Meeting Facilitation
  • Strategic Planning
  • Grant Writing and Research
  • Board Development
  • Program and Workshop Development